Project 13 · Two-book promotion & reader discovery
From One Book to a Growing Series: Jeanne Yliss
A continuing reader-discovery and promotional partnership for the two-book French-language series On détonne contre Huntington.
Volume 1
Volume 2
Author Growth Pro partnered with French independent author Jeanne Yliss to support the discovery and promotion of De colère et d’amour, then continued the work across the release of its sequel, Du chaos aux sommets. These emotionally driven books trace family crisis, the impact of Huntington’s disease, and a later movement toward resilience and sporting challenges.
This 2025 campaign combined audience research, keyword and Amazon listing optimization, tailored promotional activity and continuing reader-discovery support. It is one chapter in a relationship spanning multiple projects over several years—not the beginning of the entire collaboration. The approach focused on relevant French-speaking readers and communities, not a single assumed geographical market.
Project overview
- Client
- Jeanne Yliss
- Project type
- Two-book promotional campaign and ongoing author support
- Market
- French-language readers
- Initial package
- Seed — Book Discovery
- Initial package duration
- Six weeks
- Initial package price
- €520
- Initial engagement
- July 2025
- Book 1 publication
- 25 June 2025
- Book 2 publication
- 24 September 2025
- Support model
- Initial defined engagement followed by continuing promotional work
The original €520 fee covered the six-week Seed engagement for Book 1. Subsequent support across the series was separate from that initial scope. Later fees, payment status and private engagement terms are not part of this case study.
The client’s challenge and objectives
Jeanne wanted to reach French-speaking readers who would genuinely connect with the books’ content, characters and themes, including new readers beyond her existing audience. The aim was to create relevant opportunities for discovery and consideration—not simply expose the series to an undefined audience.
- Help Book 1 become discoverable to readers interested in psychological suspense and emotionally intense family drama.
- Research promotional pathways, relevant reader communities and book-club opportunities beyond the Amazon listing.
- Improve book positioning through relevant keyword research and Amazon listing SEO support.
- Maintain attention on the first volume while the sequel was prepared and released.
- Introduce Book 2’s distinct themes of resilience, sibling solidarity and sporting challenges, while making the series order clear.
- Support continuing publishing objectives through an ongoing, separately scoped promotional relationship.
The campaign strategy
Stage 1 — Book and audience research
Research began with Jeanne’s titles, descriptions, genre, themes and intended readership. Book 1’s psychological suspense and family conflict informed its positioning; Book 2’s resilience and sporting challenges informed the sequel’s approach. Relevant reader interests, book groups and book-club opportunities were researched for French-language discovery.
Stage 2 — Keyword research and Amazon listing optimization
Book-specific keywords, related search terms and discoverability opportunities were researched for the French-language market. Amazon listing SEO and recommendations aimed to communicate each title’s subject and appeal more clearly. Optimization was part of the work, not a promise of rankings or sales.
Stage 3 — Tailored promotion and reader discovery
Promotional messaging drew on the stories and descriptions Jeanne supplied. Reader outreach and community-oriented opportunity research focused on relevant interests and new readers beyond the existing audience, rather than broad, undefined exposure. The two titles were not treated as requiring identical messages or communities.
Stage 4 — Connecting Book 1 to Book 2
Book 1 discovery → continuing reader awareness → Book 2 awareness and release → continued support across the series. Promotional attention to the first title continued while the sequel was prepared and released, with each book retaining its own positioning.
Stage 5 — Ongoing support and refinement
The collaboration continued beyond the original six-week engagement, with further reader-discovery work, promotional opportunities, listing optimization and attention to Jeanne’s evolving publishing objectives. Later work was separately agreed, not automatically included in the original package.
Comprendre les livres, trouver les bons lecteurs
Une promotion pertinente commence par le livre lui-même. Les titres, sous-titres, descriptions, genres et thèmes communiqués par Jeanne ont servi de point de départ à la recherche. L’objectif était d’aider les lecteurs francophones à comprendre ce qui distingue chaque volume avant de décider s’il leur correspond.
Tome 1 — De colère et d’amour
Ce drame familial intense suit la famille Pouillet lorsque la maladie de Huntington bouleverse son foyer. Olivier refuse de reconnaître sa maladie ; sa colère imprévisible fragilise les liens avec sa femme et ses enfants. À treize ans, Charline découvre son père debout sur une chaise, une corde au cou. Inspiré de l’histoire vraie de cette famille, le récit montre comment une maladie héréditaire grave affecte aussi ceux qui vivent aux côtés de la personne malade.
Le positionnement s’adresse aux lecteurs francophones sensibles au suspense psychologique, aux tensions domestiques et aux drames familiaux contemporains inspirés de faits réels. La recherche et les messages promotionnels mettent en avant les relations familiales, la peur et les enjeux émotionnels du récit, afin d’identifier des occasions de découverte cohérentes avec le livre.
Tome 2 — Du chaos aux sommets
Après la séparation, chaque membre de la famille Pouillet affronte les blessures invisibles laissées par son histoire. Charline, désormais âgée de dix-huit ans, refuse de se laisser définir par l’adversité. Portée par l’héritage sportif de ses parents, elle entraîne son jeune frère dans des défis ambitieux. Ce second volume explore la résilience, la solidarité familiale, l’épuisement des aidants et le choix d’agir plutôt que de se résigner.
Le positionnement privilégie les lecteurs francophones intéressés par les récits de résilience, les relations familiales, le dépassement de soi et les défis sportifs. Les messages soulignent l’évolution de Charline et les épreuves partagées par les enfants, tout en présentant clairement ce volume comme la suite de l’histoire des Pouillet, sans supposer que chaque lecteur connaît déjà le premier tome.
Une recherche guidée par le contenu
Analyse du livre
Comprendre l’intrigue, le ton émotionnel, les thèmes et la place du livre dans la série à partir des informations fournies par l’autrice.
Positionnement des lecteurs
Identifier les centres d’intérêt liés au suspense psychologique, au drame familial, à la résilience et à la fiction contemporaine inspirée de faits réels.
Recherche approfondie de mots-clés
Étudier les termes liés aux sujets et aux genres, les intérêts de lecture comparables et les expressions de recherche pertinentes pour le marché francophone. Chaque titre a reçu une attention adaptée : une même liste de mots-clés n’a pas été appliquée indistinctement aux deux livres.
Optimisation des fiches Amazon
Soutenir le référencement et formuler des recommandations pour mieux faire correspondre la présentation et la découvrabilité de chaque livre à son contenu et à son public.
Messages promotionnels adaptés
S’appuyer sur les descriptions et les détails narratifs de Jeanne pour exprimer la tension et les liens familiaux du premier tome, puis la solidarité, les défis et le nouvel élan du second.
Découverte de nouveaux publics
Rechercher des communautés de lecteurs, des possibilités de clubs de lecture et des voies de promotion en lien avec les thèmes, pour aller au-delà du lectorat existant sans recourir uniquement à une exposition générale.
Continuité de la série
Maintenir l’attention sur le premier livre, présenter le second comme une suite et rendre l’ordre de lecture compréhensible, sans supposer que les deux titres partagent exactement les mêmes lecteurs.
Cette démarche donne un fondement concret aux décisions promotionnelles : comprendre l’histoire, rechercher les intérêts de lecture pertinents, puis traduire cette compréhension en travail de positionnement et de découverte. Les livres abordent la maladie de Huntington à travers l’expérience familiale et le récit de l’autrice ; Author Growth Pro n’intervient pas dans le domaine médical.
Book 1 — De colère et d’amour
De colère et d’amour — On détonne contre Huntington tome 1: Suspense psychologique | Histoire vraie
- Author
- Jeanne Yliss
- Publication date
- 25 June 2025
- Language
- French
- Print length shown on Amazon
- 275 pages
- ISBN-13 shown on Amazon
- 978-2487903012
- Kindle ASIN
- B0F2B8X513
The supplied back cover prints ISBN 9782487903005; the Amazon screenshot displays 978-2487903012. These are retained as separate source details, not treated as the same edition identifier.
View Book on AmazonThe original six-week Seed engagement focused on relevant reader discovery and an approach that could continue as Jeanne’s catalogue developed. The book’s psychological tension and the impact of illness on family life informed the work.
- Book and audience research
- Reader and book-club promotional opportunity research
- Keyword research
- Amazon listing SEO and optimization recommendations
- Tailored promotional messaging
- Book listing and author-profile recommendations
- Campaign progress tracking and reporting during the defined engagement
- Continued promotional support beyond the original six-week term
Le livre et son lectorat
Ce drame familial intense suit la famille Pouillet lorsque la maladie de Huntington bouleverse son foyer. Olivier refuse de reconnaître sa maladie ; sa colère imprévisible fragilise les liens avec sa femme et ses enfants. À treize ans, Charline découvre son père debout sur une chaise, une corde au cou. Inspiré de l’histoire vraie de cette famille, le récit montre comment une maladie héréditaire grave affecte aussi ceux qui vivent aux côtés de la personne malade.
Le positionnement s’adresse aux lecteurs francophones sensibles au suspense psychologique, aux tensions domestiques et aux drames familiaux contemporains inspirés de faits réels. La recherche et les messages promotionnels mettent en avant les relations familiales, la peur et les enjeux émotionnels du récit, afin d’identifier des occasions de découverte cohérentes avec le livre.
La quatrième de couverture indique que 10 % des royalties sont destinées à l’association On détonne contre Huntington. Il s’agit d’un élément de la description publiée du livre, et non d’un don ou d’une activité financière d’Author Growth Pro.
Book 2 — Du chaos aux sommets
Du chaos aux sommets — On détonne contre Huntington tome 2: Inspiré d’une histoire vraie
- Author
- Jeanne Yliss
- Publication date
- 24 September 2025
- Language
- French
- Print length shown on Amazon
- 399 pages
- ISBN-13 shown on Amazon
- 978-2487903036
- Kindle ASIN
- B0F2BNPP8F
The supplied back cover prints ISBN 9782487903029; the Amazon screenshot displays 978-2487903036. These are retained as separate source details, not treated as the same edition identifier.
View Book on AmazonThe sequel extended the continuing relationship. Its resilience, sibling solidarity and sporting challenges called for distinct positioning, while promotion continued to connect interested readers with the wider story. This was not an automatic inclusion in the original Book 1 fee.
- Continued promotional attention to Book 1
- Keyword research and Amazon listing optimization for Book 2
- Book-specific positioning and discovery opportunities
- Tailored promotional activity appropriate to the second title
- Connecting the sequel with readers interested in the first book
- Continued support for longer-term publishing and audience-development goals
Le livre et son lectorat
Après la séparation, chaque membre de la famille Pouillet affronte les blessures invisibles laissées par son histoire. Charline, désormais âgée de dix-huit ans, refuse de se laisser définir par l’adversité. Portée par l’héritage sportif de ses parents, elle entraîne son jeune frère dans des défis ambitieux. Ce second volume explore la résilience, la solidarité familiale, l’épuisement des aidants et le choix d’agir plutôt que de se résigner.
Le positionnement privilégie les lecteurs francophones intéressés par les récits de résilience, les relations familiales, le dépassement de soi et les défis sportifs. Les messages soulignent l’évolution de Charline et les épreuves partagées par les enfants, tout en présentant clairement ce volume comme la suite de l’histoire des Pouillet, sans supposer que chaque lecteur connaît déjà le premier tome.
La quatrième de couverture indique que 10 % des royalties sont destinées à l’association On détonne contre Huntington. Il s’agit d’un élément de la description publiée du livre, et non d’un don ou d’une activité financière d’Author Growth Pro.
A defined package, with room to continue
The initial Seed package for Book 1 was €520 for six weeks. The defined engagement covered research, promotional opportunity identification, tailored messaging, listing recommendations, optimization-related work and campaign tracking. The partnership continued beyond that period through separately agreed work reflecting the books’ continuing needs.
- 1.Initial discussion and book assessment
- 2.Agreement on service, scope, deliverables, duration and budget
- 3.Research and promotional planning
- 4.Execution of agreed work
- 5.Progress review and communication
- 6.Completion review and discussion of further support
An extension or additional engagement is agreed according to the selected scope. A six-week package does not automatically cover indefinite promotion, unlimited work or every future release.
What the author receives
These groups summarize the work described for Jeanne’s campaign. Book 1 and Book 2 scope is detailed above; progress tracking refers to the defined initial engagement, and continuing work was separately agreed. Prospective clients’ deliverables are agreed individually—not every general author service is included in this project.
Research and positioning
- Book and audience research
- Keyword research
- Reader-discovery and promotional opportunity research
- Book-positioning recommendations
Listing and discoverability
- Amazon listing SEO and optimization support
- Book listing recommendations
- Author-profile recommendations during the initial Book 1 engagement
Promotional execution
- Tailored promotional messaging
- Reader and book-community outreach
- Relevant book-club and audience opportunity research
- Promotion aligned with each book’s subject and readership
Campaign management
- Progress tracking during the defined engagement
- Communication on work being carried out
- Progress review and next-step discussion
- Further support under separately agreed scope
Other metadata, creative or author services may be available when included in a written scope. Explore the full services.
Public book listings and reader feedback
The supplied Amazon screenshots document each title’s public listing and reader feedback at the time of capture. Ratings and rankings below are screenshot snapshots, not confirmed current live figures. They sit alongside the campaign work; they do not on their own establish what caused an outcome.
Book 1 — De colère et d’amour
Amazon screenshot snapshot · French-language Kindle edition
- Displayed rating
- 4.6 out of 5
- Global ratings
- 556
- Kindle Store rank
- #3,295
- Publication / length
- 25 June 2025 · 275 pages
- #2 Domestic Partner Abuse
- #6 Psychology (Kindle Store)
- #51 Family – Parenting
Book 2 — Du chaos aux sommets
Amazon screenshot snapshot · French-language Kindle edition
- Displayed rating
- 4.6 out of 5
- Global ratings
- 378
- Kindle Store rank
- #3,760
- Publication / length
- 24 September 2025 · 399 pages
- #8 Illness & Addiction
- #55 Illnesses & Conditions
- #67 Psychology & Mental Health (Books)
Campaign timeline
25 June 2025
Book 1 published
De colère et d’amour introduces the Pouillet family’s story.
July 2025
Seed engagement began
Research and discovery planning for Book 1.
Six-week initial engagement
Defined promotional scope
Audience and keyword research, opportunity research, tailored messaging, listing recommendations and progress tracking.
Beyond the initial engagement
Support continued
Further promotional attention to Book 1 was separately agreed.
24 September 2025
Book 2 published
Du chaos aux sommets continues the story with resilience and sporting challenges.
After the sequel’s release
Series discovery
Continued promotional work across both titles and wider publishing goals.
Ongoing
Continuing partnership
Collaboration across further author and promotional projects.
The author’s experience
Five-star client feedback · Jeanne Yliss · Published with permission. The testimonial reflects the ongoing relationship across multiple projects, not a claim about specific sales or ranking results.
“Working with Author Growth Pro over the years has been a valuable part of my journey as an independent author. From promoting my earlier books to supporting the release of Du chaos aux sommets, I have appreciated the continued dedication, communication, and effort put into helping readers discover my work. What I value most is the ongoing support and the understanding of my publishing goals. Our collaboration has continued across multiple projects, and I appreciate having someone who is willing to work with me as my books and readership grow. I look forward to continuing this partnership and exploring new opportunities for my future releases. Thank you to Author Growth Pro for being part of my journey as an author!”
Promotion that can grow with your catalogue
An author’s publishing journey does not always fit into a single launch window. This project demonstrates how book-specific research, optimization and promotional execution can be coordinated across related titles, with continuing attention beyond the initial engagement when further support is agreed.
Each book retains its own narrative, reader appeal and positioning while benefiting from a clear series-discovery pathway. The broader view considers how titles connect and how future releases fit an evolving catalogue, without attributing the author’s entire publishing success to one service provider.
Explore Jeanne’s La dernière berceuse projectService scope and next steps
Initial Book 1 package: Seed — €520 for six weeks of book discovery and promotional support under a defined scope. Continued support is separately agreed. Tell us about your book to discuss the appropriate package; no package promises sales, rankings, bestseller status or unlimited promotion.
- Seed
- €520 · 6 weeks
- Growth
- €840 · 8 weeks
- Momentum
- €1,040 · 10 weeks
- Impact
- €1,480 · 12 weeks
Current package inclusions, separate advertising and third-party costs, and agreement terms are detailed on the existing Pricing and Policies pages. Book-specific work in this case study is not a change to those general package specifications.
Questions about scope and support
Review How It Works & FAQs, Pricing & Packages and Policies & Terms, or discuss your book.
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