Client case study

Fern Michaels Author BrandFern Michaels

A structured author-branding and Facebook presence built around consistent visual identity, recognizable book presentation, reader-focused posts, promotional graphics and campaign content.

Author branding, Facebook presence & social-media content
After — the coordinated Facebook author presence and campaign content
The journey

From first contact to finished work

  1. 01

    First contact and brief

    The author shared the book, the goal for it and where it was falling short — before any work started.

  2. 02

    Review and direction

    We reviewed the material closely and agreed a clear direction, so every decision matched the book and its readers.

  3. 03

    The work

    The project was produced end to end, with the author kept in the loop and given the chance to review along the way.

  4. 04

    Delivery and results

    Finished files and a clear summary of what changed — followed by the author's own verdict on the result.

Before and after

What changed

Before — individual book assets without one coordinated social presentation
Before — individual book assets without one coordinated social presentation
  • Multiple books needed to sit under one recognizable author identity
  • Individual campaigns required visual distinction without losing consistency
  • Social content needed a clearer structure and publishing rhythm
  • Reader-facing posts needed to feel professional and book-specific
After — the coordinated Facebook author presence and campaign content
After — the coordinated Facebook author presence and campaign content
  • Consistent author identity across cover-led promotional posts
  • Reader-focused graphics and campaign content for individual books
  • A structured Facebook presence with recognizable presentation
  • The Boat House supported by varied creative and engagement content

Delivered

  • Facebook author-presence structure and visual direction
  • Branded book-cover and promotional graphics
  • Reader-focused social posts and campaign content
  • Consistent treatment across multiple titles
  • Ongoing presentation support for The Boat House

Results

  • A stronger and more consistent author presence
  • Individual books promoted while keeping the author identity recognizable
  • A more structured and professional approach to social-media branding
  • 5-star author review for quality, consistency and attention to detail
Author Growth gave my author brand a stronger and more consistent presence. I was very pleased with the work Author Growth did with my author branding and social-media presence. They took the time to understand my books and the identity I want to maintain as an author, then translated that into professional, engaging content for my Facebook presence. What I appreciated most was the consistency and attention to detail. The book covers, promotional graphics, reader-focused posts, and campaign content were presented in a way that kept my author identity recognizable while giving individual books their own promotional presence. The work around The Boat House was especially well presented, with creative visuals and content that helped keep the book visible and gave readers different ways to engage with it. Author Growth brought a much more structured and professional approach to my social-media branding, and I was very happy with the quality and overall presentation of the work.
Fern Michaels, Author of Fern Michaels Author Brand
Samples

From the finished project

Facebook author presence and branded campaign posts
Facebook author presence and branded campaign posts
Reader videos, comments and recommendations
Reader videos, comments and recommendations
The Boat House campaign title
The Boat House campaign title

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Cover design, formatting, trailers and promotion — handled as one complete project.

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