The Boat House — Fern Michaels
A structured book promotion campaign focused on reader discovery, positioning, and long-term visibility — with progress monitored and reported to the author throughout the process.
From first contact to finished work
- 01
First contact and brief
The author shared the book, the goal for it and where it was falling short — before any work started.
- 02
Review and direction
We reviewed the material closely and agreed a clear direction, so every decision matched the book and its readers.
- 03
The work
The project was produced end to end, with the author kept in the loop and given the chance to review along the way.
- 04
Delivery and results
Finished files and a clear summary of what changed — followed by the author's own verdict on the result.
What changed
- Book already published but not reaching enough of the right readers
- No structured promotional strategy in place
- Needed positioning and reader discovery, not generic promotion
- Author wanted clear reporting on campaign progress
- Clear, structured approach to promoting the book
- Positioning and reader discovery tailored to the book's audience
- Campaign monitored throughout the process
- Reporting that made progress easy to understand
Delivered
- Book and audience analysis before any promotion began
- Positioning and reader discovery strategy
- Targeted visibility campaign for the book's audience
- Ongoing campaign monitoring and adjustments
- Progress reporting shared with the author
Results
- A clearer, more structured approach to promoting the book
- Visibility developed with the right readers instead of random audiences
- A professional, organised experience focused on long-term visibility
- 5-star client review praising the thoughtful and targeted approach
Working with Author Growth gave me a much clearer and more structured approach to promoting my book. They took the time to understand the book, its audience, and the areas where greater visibility could be developed instead of relying on a generic promotional strategy. I particularly appreciated the attention to positioning, reader discovery, and the way the campaign was monitored throughout the process. The reporting made the progress much easier to understand, and the overall experience was professional, organized, and focused on the book's long-term visibility. I would highly recommend Author Growth to authors who want a thoughtful and targeted approach to book promotion rather than simply putting their book in front of random audiences.
Amazon KDP sales reporting
The Amazon KDP dashboard view shared with the author during the campaign — order items, units ordered, estimated royalties, the daily sales trend, and the split by format and marketplace.
Note: this screenshot carries Amazon's demonstration watermark, so it is published here to show the reporting format. Live, unmarked figures are shared privately with each author.
From the finished project
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