Client case study

The Final StormFern Michaels

A tailored promotional campaign developed around the novel's atmosphere, Charlotte Gray's journey, and its suspense and emotional themes — supported by organized campaign presentation and client-provided Amazon KDP reporting.

Book promotion, presentation & reader-focused campaign
After — client-provided campaign performance and sales report
The journey

From first contact to finished work

  1. 01

    First contact and brief

    The author shared the book, the goal for it and where it was falling short — before any work started.

  2. 02

    Review and direction

    We reviewed the material closely and agreed a clear direction, so every decision matched the book and its readers.

  3. 03

    The work

    The project was produced end to end, with the author kept in the loop and given the chance to review along the way.

  4. 04

    Delivery and results

    Finished files and a clear summary of what changed — followed by the author's own verdict on the result.

Before and after

What changed

Before — the published book and its existing visual identity
Before — the published book and its existing visual identity
  • A distinctive suspense novel with an established cover identity
  • Promotion needed to reflect the story rather than use a generic template
  • The campaign needed to emphasize atmosphere, emotion and reader appeal
  • The author's existing presentation had to remain recognizable
After — client-provided campaign performance and sales report
After — client-provided campaign performance and sales report
  • Promotional materials developed around the book's defining themes
  • Consistent presentation that maintained the identity of the book
  • Reader appeal centered on suspense and Charlotte Gray's journey
  • A clear reporting view covering sales, formats and marketplaces

Delivered

  • Book and audience review before campaign development
  • Reader-focused promotional positioning
  • Creative campaign materials aligned with the novel's atmosphere
  • Consistent presentation across promotional touchpoints
  • Campaign performance reporting

Results

  • A compelling promotional presentation that preserved the identity of the book
  • Client-provided reporting covering sales, royalties, formats and marketplaces
  • 5-star author review for a thoughtful, professional and organized process
A thoughtful and professional approach to promoting The Final Storm. Working with Author Growth on The Final Storm was a genuinely positive experience. They took the time to understand the book, its story, its audience, and the elements that make it distinctive rather than approaching promotion as a one-size-fits-all service. I particularly appreciated the attention given to the book’s presentation and reader appeal. The promotional work was carefully developed around the atmosphere of the story, Charlotte Gray’s journey, and the suspense and emotional elements that are central to the novel. The process was professional, organized, and creative from beginning to end. The finished promotional materials presented The Final Storm in a compelling way while maintaining the identity of the book. I’m very pleased with the work and would gladly recommend Author Growth to authors looking for a thoughtful and professional approach to book promotion.
Fern Michaels, Author of The Final Storm
Reporting

Client-provided Amazon KDP performance report

The report supplied for The Final Storm displays 2,493 units sold, 2,731 orders, $6,842.37 in estimated royalties, 1,862 Kindle units, 631 paperback units and 58,421 KENP read for the shown reporting period.

Client-provided Amazon KDP performance report

Client-provided dashboard screenshot. Figures are presented exactly as supplied and have not been independently audited by Author Growth.

Samples

From the finished project

The Final Storm — book cover
The Final Storm — book cover
Client-provided campaign performance report
Client-provided campaign performance report

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